Of course, when you go into an interview for a position, you will have done your research. You looked into what’s going on with the company. You checked out their website. You prepared for potential questions. You have questions of your own. You reviewed your power stories.
Now realize that the people who are hiring, they have a problem. And they need to find someone who can solve that problem. So be sure you are aware of why they are hiring right now. Make that a part of your research. Begin to think in terms of how you can be a solution to that problem. That’s what they want to hear, and that’s what will make you stand out. They’re looking for a solution, and you can be that solution. Position yourself to show that you’re aware of what they intend to accomplish by hiring someone. Check in with them too. When you go into your interview, say, “I imagine that blah blah blah is a problem, and I think that I could contribute by blah.” Doing so will help you demonstrate how you want to be a solution to their problem. They’ll like that.
Much of what goes on in an interview is the interviewer seeking to understand your personal brand. It is often an awkward situation because each question is basically, “What makes you the best choice for us?” And, that is such a mind trick of a question. You can get into this idea of, “Oh my gosh, is it okay to say that I’m special…that I’m the best one?” You know what, it’s okay. You have a personal brand, and they want to know about that to determine if you are going to fit into the company culture. Be okay with saying, “This is who I am. This is what I do especially well. This is how I contribute.” Take pride in that.
Prepare yourself by losing that awkwardness about how they’re going to ask you what makes you unique. What makes you better than the other applicants? Understand, that is your invitation to tell them about your personal brand. What you embody. Go ahead and be yourself and stand for something. Know in advance, who you are and what you are looking for and say it with calmness and pride. Question them too. It’s the only way to find out if the match is a good fit for you both.